Web Design and Development for Mash Gang - Crafting a Unique Digital Experience

Project type

3D Modelling, Dental, Photography, Web Design, Web Development



Mash Gang beer in glass


Welcome to the Mash Gang case study, where we explore the challenges, solutions, and outcomes of our collaboration with this exceptional low-alcohol craft beer company. Our mission was to create a website that authentically captured Mash Gang’s unique brand identity, characterised by tattoos, skull illustrations, and a notably cool aesthetic. Utilising the versatility of Shopify, our team at We Are Jungle set out to design a visually captivating, user-friendly website with seamless e-commerce functionality. Join us as we delve into the obstacles faced, the innovative solutions applied, and the remarkable results achieved in our partnership with Mash Gang.

  • wireframes
  • web design
  • web development
  • shopify development
Mash Gang beer in glass

the challenge

Mash Gang, a low-alcohol craft beer company, presented our digital marketing agency with a unique challenge: to design a website that embodied their distinctive brand identity. Known for its tattoo art, skull illustrations, and undeniably cool vibe, Mash Gang sought an online presence that mirrored their brand’s personality. The website also needed to feature seamless e-commerce capabilities, enabling customers to easily explore and purchase their captivating range of low-alcohol craft beers. Our task was to create a site that captured Mash Gang’s essence while ensuring a smooth user experience and robust online shopping functionality.

Mash Gang website design for the home page on an ipad

the solution

At We Are Jungle, our team rose to the challenge by crafting a solution that perfectly aligned with Mash Gang’s brand vision. We utilised Shopify, a flexible e-commerce platform, to create a visually stunning and immersive website. By customising Shopify’s templates, we tailored the design to reflect the edgy aesthetics that define Mash Gang’s brand, integrating their signature tattoo and skull illustrations to create a cohesive, captivating online experience.

Beyond the striking design, we ensured the website was intuitive and user-friendly. We implemented seamless navigation, allowing visitors to effortlessly explore various beer offerings, learn about the brewing process, and make purchases. Optimised for mobile devices, the website guarantees that customers can access the Mash Gang experience from anywhere, on any device.

Additionally, we incorporated robust e-commerce functionalities. Customers can easily browse the diverse range of low-alcohol craft beers, read detailed product descriptions, and add items to their cart. We streamlined the checkout process by integrating secure payment gateways and efficient inventory management systems, ensuring smooth transactions for both Mash Gang and their customers.

Mash Gang website design for the product page on an macbook
Mash Gang website design for the home page on an macbook

the outcome

The collaboration between Mash Gang and We Are Jungle resulted in a visually stunning and highly functional website that truly captured the essence of the brand. The combination of unique tattoo and skull illustrations, along with an intuitive user interface, delivered an immersive digital experience to visitors.

The new website not only matched Mash Gang’s brand identity but also provided an effective platform for showcasing their low-alcohol craft beers. With the seamless e-commerce integration, customers could easily explore the beer offerings, make purchases, and enjoy a hassle-free shopping experience. The mobile optimisation allowed for convenient access to the website on various devices, further expanding Mash Gang’s reach.

The outcome of this web design and development project was a remarkable success. Mash Gang experienced increased brand visibility, attracting a wider audience of craft beer enthusiasts. The user-friendly website and smooth e-commerce functionalities led to improved customer satisfaction, resulting in higher conversion rates and increased sales.

Overall, the collaboration between Mash Gang and We Are Jungle exemplified the power of designing a website that reflects a brand’s unique identity. By delivering a compelling digital experience that aligned with Mash Gang’s edgy and cool image, we helped them carve their niche in the competitive craft beer market.

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