Web Design and Development for Mash Gang - Crafting a Unique Digital Experience

Project type

3D Modelling, Photography, Web Design, Web Development



Mash Gang beer in glass


Welcome to the Mash Gang case study, where we explore the challenges, solutions, and outcomes of our collaboration with this exceptional low-alcohol craft beer company. In this case study, we dive into the task of creating a website that authentically represented Mash Gang’s unique brand identity, characterised by tattoos, skull illustrations, and a remarkably cool aesthetic. Leveraging the versatility of Shopify, our team at We Are Jungle embarked on a journey to craft a visually captivating and user-friendly website that seamlessly integrated e-commerce functionality. Join us as we unveil the challenges faced, the innovative solutions implemented, and the remarkable outcomes achieved in our partnership with Mash Gang.

  • wireframes
  • web design
  • web development
  • shopify development
Mash Gang beer in glass

the challenge

Mash Gang, a low-alcohol craft beer company, approached our digital marketing agency with a distinct challenge: to create a website that truly reflected their unique brand identity. With a brand characterised by tattoos, skull illustrations, and an unmistakably cool vibe, Mash Gang wanted their online presence to be an extension of their brand’s personality. Additionally, the website needed to provide seamless e-commerce functionality, allowing customers to explore and purchase their enticing range of low-alcohol craft beers. The challenge was to design and develop a website that captured the essence of Mash Gang’s brand while ensuring a smooth user experience and robust e-commerce capabilities.

Mash Gang website design for the home page on an ipad

the solution

Our team at We Are Jungle embraced the challenge and devised a comprehensive solution that aligned with Mash Gang’s brand vision. To create a visually striking and immersive website, we utilised Shopify, a versatile e-commerce platform. Leveraging Shopify’s customisable templates, we tailored the website’s design to incorporate the edgy aesthetics that defined Mash Gang’s brand. We carefully integrated their tattoo and skull illustrations into the website’s visual elements, creating a cohesive and captivating online experience.

In addition to the eye-catching design, we ensured that the website was user-friendly and intuitive. We implemented a seamless navigation system that enabled visitors to easily explore the different beer offerings, learn about the brewing process, and make purchases effortlessly. By optimising the website for mobile devices, we made sure that customers could access the Mash Gang experience from anywhere, on any device.

Furthermore, we integrated robust e-commerce functionalities into the website. Customers could browse the diverse range of low-alcohol craft beers, read detailed product descriptions, and add items to their cart seamlessly. To streamline the checkout process, we integrated secure payment gateways and implemented efficient inventory management systems, ensuring a smooth transaction process for both Mash Gang and their customers

Mash Gang website design for the product page on an macbook
Mash Gang website design for the home page on an macbook

the outcome

The collaboration between Mash Gang and We Are Jungle resulted in a visually stunning and highly functional website that truly captured the essence of the brand. The combination of unique tattoo and skull illustrations, along with an intuitive user interface, delivered an immersive digital experience to visitors.

The new website not only matched Mash Gang’s brand identity but also provided an effective platform for showcasing their low-alcohol craft beers. With the seamless e-commerce integration, customers could easily explore the beer offerings, make purchases, and enjoy a hassle-free shopping experience. The mobile optimisation allowed for convenient access to the website on various devices, further expanding Mash Gang’s reach.

The outcome of this web design and development project was a remarkable success. Mash Gang experienced increased brand visibility, attracting a wider audience of craft beer enthusiasts. The user-friendly website and smooth e-commerce functionalities led to improved customer satisfaction, resulting in higher conversion rates and increased sales.

Overall, the collaboration between Mash Gang and We Are Jungle exemplified the power of designing a website that reflects a brand’s unique identity. By delivering a compelling digital experience that aligned with Mash Gang’s edgy and cool image, we helped them carve their niche in the competitive craft beer market.

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