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Your website should be your hardest working sales person

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Post by We Are Jungle

Your website should be your hardest working sales person

Website management is more than the one and done process it used to be. To successfully capture your brand on your site, you need to know what is expected of you. Not only do you need a website design that draws attention and demands clicks, but you also need to keep up to date, refresh and revisit your website. But how do you get started, well, let us show you…

Meet your top employee

Your website is your top employee. Imagine your site wearing a suit each day, eager to greet every visitor with the perfect pitch. This is what your website should present, and it doesn’t take coffee breaks. Unlike your human sales team, your website is on duty 24/7, even on holidays. It’s the sales person that never rests!

“Your site should be working harder than the 96′ bulls”

In most cases your website makes the first impression on potential clients. Let’s make it a great one. It’s like the digital handshake that’s always firm. So how can we meet the pitch sail as smoothly as it can, that starts with SEO…

Search Engine Optimisation

SEO, or Search Engine Optimisation, is the secret behind getting your website noticed online. It’s all about making sure your site appears higher up in search engine results, so more people can find it easily. Think of it as giving your website a boost to stand out in the crowded digital world. So while SEO can be used in an unlimited amount of ways, we want to give you the best ways you can take advantage of it and step-up your exposure..

  1. Select keywords that maximise your visibility on search engines. This isn’t just about being clever; It’s about being smart and strategic to capture the right audience.
  2. Enhance the loading speed of your website. A fast loading site improves user experience and is favoured by search engines, directly impacting your site’s SEO performance.
  3. Develop content that drives engagement through relevance and value. It should not only attract but also retain visitors, encouraging them to interact with and share your site.

When it comes to developing your website content is a fundamental ingredient in your success.

Content is key

In today’s digital landscape, website visitors seek engaging content that not only informs but also captivates their attention, driving them to explore further. Whether it’s insightful articles, visually appealing graphics, or interactive features, users crave a seamless browsing experience that fulfils their needs and leaves a lasting impression.

Craft content that not only informs but also engages and compels your audience to act. Prioritise relevance and depth to ensure it resonates with your visitors. You should be telling stories that connect on a personal level. Good content should weave narrative’s that align with your brand’s values and speak directly to your audience’s interests.

All good sites are built with content, but a one off page about your company or a bi-annual blog aren’t gonna cut it. Updating your content is equally important if you want your website to stay active. Keep your content fresh and up to date. Regular updates not only keep your audience coming back, but also signal to search engines that your site is a current and active source of information.

Conversion Optimisation: Make it click!

Call to actions are the flute to your Pied Piper. They are the main source of attraction for new potential clients to get in touch, whether it’s droll colours or small CTAs, we want to give you the tools you need to make it click!

Craft compelling CTAs that demand attention with their boldness and clarity, beckoning users to take action without hesitation. These prompts should shine brightly amidst the digital landscape, serving as guiding beacons that effortlessly steer visitors towards their next destination.

Ensure your website’s navigation is intuitive and user-friendly. A straightforward layout helps visitors find what they need quickly, enhancing the user experience and increasing conversion rates. Businesses often confuse simplicity with planity but this could not be further from the truth. A simple site helps visitors navigate through your website and locate what they need.

Your site may not come out exactly as you had envisioned, or maybe it will but you soon find it’s outdated, but this doesn’t mean it’s the end of the line for your dream image. Testing and renovating your website is a fundamental part of staying current. Regularly test and refine elements of your website to optimise performance. This includes A/B testing different designs, layouts and content to determine what’s best for your audience.

Review and Reflect

Your website should be your hardest working salesperson, tirelessly attracting, engaging, and converting visitors into customers. Consistently refining and updating your website is crucial to keep it relevant, effective, and in line with evolving business objectives and user expectations. Just as you would invest in your top employee, invest in your website to ensure it continues to deliver exceptional results around the clock.

Is your website ready to be your top sales performer? It’s time to take action. Implement the necessary changes and optimisations to enhance your website from merely functional to truly outstanding.

 

Help us help you

We Are Jungle is a Portsmouth-based creative web design agency specialising in website development, branding, and marketing solutions. Whether you’re in need of a new website, our team of skilled designers and developers is here to assist you.

With a wealth of experience under our belt, we’ve catered to a diverse range of industries, from dentistry to estate agency. We’ve compiled several case studies showcasing projects we’ve undertaken for our clients.

If you have any queries or wish to discuss how we can support your business, please don’t hesitate to get in touch today.

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