What questions should I ask my web design agency

Estimated reading time: 3 minute(s)

Post by We Are Jungle

What Are Your Maintenance and Support Plans?

Your Ultimate Guide to Asking the Right Questions When Hiring a Web Design Agency

In today’s digital landscape, your website is often the first touchpoint for potential customers. It’s imperative to get it right. But how do you ensure your chosen web design agency will deliver exactly what you need? The secret lies in asking the right questions. This guide will equip you with the insights needed to secure a website that meets your business goals and boosts your SEO.

Why Asking the Right Questions Matters

Hiring a web design agency can feel overwhelming with all the technical jargon and endless possibilities. Asking the right questions cuts through the noise and hones in on what truly matters. It aligns you and the agency, setting clear expectations and objectives.

What Does Your Portfolio Look Like?

Before committing, look through their portfolio. Their past work will reveal their style and capabilities. Request to see projects similar to your vision. This will help you determine if their expertise aligns with your needs.

Are You Building the Website with a Site Builder?

If you’re planning to spend a few thousand pounds on a website and you hear names like Elementor, Divi, WP Bakery, or other WordPress page builders, it’s a red flag. These tools are often overloaded with scripts and plugins that can significantly slow down your site. Additionally, the layouts are pre-built, meaning you’re essentially paying someone thousands of pounds just to input your brand and content into a pre-existing template, which is likely not worth the cost.

Here are a few more reasons to avoid using these page builders:

  1. Performance Issues: The excessive scripts and plugins can cause slow loading times, negatively impacting user experience and SEO.
  2. Limited Customisation: Pre-built layouts offer limited flexibility, making it difficult to create a truly unique website.
  3. Long-Term Costs: Ongoing maintenance and potential licensing fees for premium plugins can add up over time.
  4. Technical Debt: Relying on these builders can create technical debt, making future updates and customisations more complicated and expensive.
  5. Security Concerns: The more plugins and scripts you have, the more vulnerable your site becomes to security threats.

For a truly bespoke and high-performing website, it’s often better to invest in custom development rather than relying on these bloated and restrictive tools.
Not all web design agencies are created equal. Some offer comprehensive services like SEO, content creation, and digital marketing, while others focus solely on design. Knowing their core services ensures you won’t have to juggle multiple vendors to meet your goals.

How Do You Approach SEO?

SEO is critical for your website’s visibility. Ask how the agency integrates SEO best practices into their design process. From keyword research to meta tags and mobile optimisation, their approach will significantly impact your site’s performance.

What Is Your Design Process?

Understanding their design process helps set realistic expectations. Enquire about each stage—from discovery and wireframing to the final launch. Knowing what to expect at each step ensures transparency and keeps the project on track.

How Will You Ensure the Website Is Mobile-Friendly?

With over half of all web traffic coming from mobile devices, a mobile-friendly website is essential. Ask how the agency will ensure your site looks and performs well on smartphones and tablets. This includes responsive design and mobile-specific features.

By asking these crucial questions, you’ll be well-equipped to choose a web design agency that aligns with your vision and drives your business forward.

Once the website goes live, you’ll need ongoing support and maintenance. Ask the agency about their post-launch services. Do they offer regular updates, security checks, and troubleshooting? A comprehensive maintenance plan keeps your website running smoothly.

Can You Integrate My Existing Tools and Platforms?

Your website must seamlessly integrate with your existing tools and platforms, such as CRM systems, email marketing software, and e-commerce solutions. Enquire about the agency’s expertise with these integrations to ensure flawless functionality.

How Do You Measure Success?

Understanding how the agency measures success is crucial for tracking your new website’s effectiveness. Ask about the key performance indicators (KPIs) they monitor and how they report on these metrics. This could include site traffic, conversion rates, and user engagement.

Who Will Be Working on My Project?

Knowing who will be working on your project builds trust and ensures accountability. Ask about the team members’ roles and expertise. Will you have a dedicated project manager? What are the designers‘ and developers‘ qualifications?

What Is Your Timeline for Completion?

Timelines are vital for planning and resource allocation. Request a detailed timeline, including key milestones and deliverables. This helps you manage expectations and ensures the project stays on track.

How Do You Handle Revisions and Changes?

Revisions are a natural part of the design process. Ask about the agency’s policy on revisions and changes. How many rounds of revisions are included in the contract? Understanding this helps you avoid unexpected costs and delays.

What Are Your Payment Terms?

Understanding payment terms upfront prevents misunderstandings down the line. Enquire about their pricing structure, including any upfront deposits, milestone payments, and final fees. Clear payment terms ensure a smooth financial relationship.

Are There Any Additional Costs I Should Be Aware Of?

Hidden costs can derail your budget. Ask about any additional costs that might arise, such as hosting fees, premium plugins, and third-party services. Being aware of these costs helps you plan your budget more accurately.


Partnering with a web design agency is a significant investment. By asking the right questions, you ensure an informed decision that aligns with your business goals. A well-designed, SEO-friendly website not only elevates your online presence but also drives more leads to your business.

Ready to transform your website into a lead-generating powerhouse? Contact us today and let’s craft a website that truly represents your brand and captivates your audience.

Book a meeting

Find out more
Up next

How much does a website cost?