Web Design

UX design and UI design are not the same thing and both matter. UX is the invisible work: user journeys, information architecture, wireframes, how a visitor gets from arrival to the action you need them to take. UI is what they see: layout, typography, colour, spacing, the visual system that ties it all together.

We do both in-house, without handing off between agencies. UX research and wireframes come first, so the structure is right before anyone picks a colour. Then visual design against those wireframes, in high fidelity, so what gets signed off is what gets built. If a project needs formal user testing or click-tests we bring in a specialist, but the vast majority of work is answered by the discovery call, the sitemap, and looking honestly at the analytics on the existing site.

Most of the design work we do is a redesign. A business has outgrown a site that was fine three years ago, or the design has drifted through decisions nobody quite made deliberately, or a rebrand has left the site behind. Sometimes the site was built by another agency who has moved on, and the version now on the internet is the version that was launched then patched.

A redesign is a chance to fix what the old site got wrong without losing what it got right. That means understanding what the current site is doing (the analytics, the URLs that get traffic, the pages that convert) before we redesign anything, so the parts that are earning their keep survive the move. Rankings, internal links and the URLs Google trusts get preserved wherever they can be. Nothing gets thrown out on aesthetic grounds if it is quietly bringing you leads.

CS Garden Offices came off Wix that way. The Google Ads campaign kept running against the old site while the new one was built in staging. When we switched over, tracking was set up against the new URLs on day one and the ad account did not miss a beat.

Most of our design work is B2B. Delta-Xero build industrial filtration systems for safety-critical environments. QVIS manufacture lighting and security equipment for a technical audience. MRG Effitas run cybersecurity testing for enterprise clients. The common thread is a business selling something considered, to a buyer who wants substance before they get to price.

B2B web design is a different discipline to consumer web design. Buyers arrive with a specific technical question and give up faster if the answer is buried. Case studies, downloadable specs, product filtering and clear differentiation matter more than a big hero video. Trust signals are different too - real accreditations, real named clients, real numbers.

That is the discipline we build to. Content architecture that gets people to the answer fast. Design that reads as serious without being dull. Proof that stands up to a specifier or a procurement team looking for reasons to move on.

Every web design project includes:

• Discovery A structured kick-off covering the business, the audience, the goals and the constraints. Sitemap and content structure agreed before anything visual starts.

• UX wireframes Low-fidelity structure for every core page type, signed off before visual design begins.

• Visual design High-fidelity comps of every core page in the browser sizes that matter. Design system, typography, colour, iconography, imagery direction, all documented.

• Refinement Structured rounds of amends. Feedback is scoped so the project moves forward each round rather than looping.

• Design handover to development Clean design files, component notes and asset export. If we are also building the site, this happens internally.

• Launch QA Review of the built site against the approved design across the browsers and devices that matter to your audience.